Travelers have been getting tropical vacations wrong all along. Expeditions are traded for all-inclusive leisure behind resort walls. Costa Rica shows people what the real meaning of tropical is.
Creative partners: Charlie Neiman & Taylor Shriber
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A misting experience will give people a taste of what Costa Rica Tropicality feels like in the midst of their miserable commute.
ACTIVATION - Lenticular billboard in the airport catching travelers to seek out their next vacation spot .
Instagram story posts mimicking typical resort language.
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