Travelers have been getting tropical vacations wrong all along. Expeditions are traded for all-inclusive leisure behind resort walls. Costa Rica shows people what the real meaning of tropical is.
ACTIVATION - Lenticular billboard in the airport catching travelers to seek out their next vacation spot .
SOCIAL - Instagram story posts mimicking typical resort language.
ADS
OOH - A misting experience will give people a taste of what Costa Rica Tropicality feels like in the midst of their miserable commute.
